Our bikes aren't cheap, they're great value. That might sound like splitting hairs, but there really is a massive difference. The difference being that we cut out what you don't need and plough our energy into what you do.
We build up all our bikes in the workshop next to the warehouse where we keep all the bits. So there are no shop costs involved, plus you get to speak directly to the people building your actual bike.
We also have the best possible relationships with our suppliers. The fact we design some really innovative and desirable bikes that get rave reviews means suppliers want to work with us. We get the freedom to fettle our designs while still getting best price and we pass those savings directly on to you. It also means we can spend more on development with our pro team and organisations like Sheffield University without pricing our bikes out of your pocket.
We do the same with the components we select too. If you're a regular on this site you'll notice complete bike specs tend to fluctuate frequently. That's because if we can get a cracking deal on something from a supplier we'll buy the lot. After all if we can get Ultegra this month for the price of 105 last month you're probably happy to cope with a bit of change now and then.
If you've dealt with us before you'll also know that honesty is always our default policy. We've been doing this for decades because we stand by our customers and see them right.