Performance
Our bikes have won that many races and awards its fairly obvious that performance is a priority for us.
We're not talking about races won by riders who are paid a fortune to ride our stuff either. Ian Cammish rang up to buy his Stealth Pro on cheque spread so we gave him a job instead.
It's not just magazine test awards by professional testers either (although we've had plenty of those) we've been voted best bike by the readers of 220 Triathlon magazine for 3 years out of the past 4.
That's because our bikes are designed to deliver proper useable performance for real riders. They're certainly stiff where they need to be and light enough to get the job done, otherwise our test team riders would just tell us to bin them. However they're also tough enough to handle the abuse these same brutal pro riders hand out.
Our aero bikes are low on drag, but not low on comfort or hard to get a good position on. Our road bikes are designed to suck up the mileage and handle superbly to leave you in the best shape for the finishing sprint.
While we're lucky enough to have really talented designers and builders working on our bikes we also get loads of feedback from our properly fast team riders. In fact most of our bikes are at least partly designed by some of the UK's top riders. Nick Craig designed our cross bike geometry. Lovatt, Randle and Co are permanently working on one new idea or another for our race bikes and Spencer and the other swimsuiters were vital for sorting out our new Exocet Tri/time trial bike.
The fact that our design team are talking to people who ring up to buy our bikes on a daily basis also keeps us on the straight and narrow with providing the performance that people really want.